While we are working on a website, the most important thing is to keep our to-be users in mind. After all, they’re the ones for whom we are making the site, right? To create a website customers will love, you must keep in mind user experience (UX) and user interface (UI). UX/UI enables digital marketers and designers to build websites and marketing campaigns that are customer-oriented to foster a seamless web experience that keeps customers' visits more frequent. Searching for top web design companies near you? It seems you've landed at the right place. Learn how to start converting leads with these best practices for web design.
Immersive Scrolling
With this, designers control what content is to be
displayed and how it is to be shown. Mostly referred to as “scrollytelling,” it
involves exhibiting content in a tactical and narrative manner. By using smooth
animations with static site fixtures, you can engage customers in a better way.
It piques customer curiosity providing them with interaction with site content.
Flashy Color Choices
The use of bold color choices and designs invokes a
nostalgic feeling. Just like retro fashions are in style again, so are the
color schemes and patterns. The use of gradients adds motion to ordinary,
boring, and flat colors. When infused into your website design, they attract
eyes to the site. With retro styles making a comeback, we can also expect bold
color choices like neon contrasted with more muted colors to make an appearance
too. Using such color schemes adds an awe-inspiring personality to your website
that hooks website visitors.
Animated Visuals
3D and animated visual elements can boost the overall
appearance of your site. Just similar to immersive scrolling, these add
movements to your website’s design and grab users’ attention. UX together with
3D elements makes your site experience more memorable. But also keep a very
important thing in mind to ensure these additions mix up with your static
content or otherwise the results could be disappointing. Having unneeded
graphics and animations can make your website crammed, but when done right, you
can create an experience that is unique and out-of-the-box in the best way
possible!
Augmented and Virtual Reality
AR and VR are incredibly immersive technologies that
can be useful to businesses. The commercialization of AR/VR tech is an exciting
development for creating virtual interactions that merge with real life.
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